The Cork Dental Clinic project was a group project for a rebrand. The below is my work with the icons and logo designed by myself and fellow designer Kane :)
Naturally there is the known fear of the dentist for people of all ages. We wanted this rebrand to represent a different experience that can be had at the dentist, perhaps more glamorous.
Through our research we discovered the overall lack of willingness to book appointments for much needed procedures, especially with the younger adult audience. So rather than having to call, people don't have to plan their day around making a specific phone call and can send a message online on the Cork Dental Clinic website.
I created some light-hearted imagery and messaging to promote this 'Phone Shy' campaign on social media.
Part of this project was to create Christmas promotions. I looked at the language associated with Christmas. I was inspired by the use of story telling and lyrics. Using the known language creates a friendly, familiar feel for the audience.
